THE PROCESS?

Maybe it is not about winning or

loosing?  

Cause you always learn something even 

though it sometimes might feel

a bit meaningless, right?

It is all about the process and the babysteps 
we are all taking when doing things
we have not done before.
Like running ( literally speaking!) our own brand and business... 

And what a great roller coaster it is! ;) 

Our business model and focus on
SLOW ETHICAL & FAIR FASHION
 and our 'Give Back' 

project definitely gives 

a lot of meaning. 
That said it is

not always easy to stay top motivated 

and disiplined being your own boss and

all. 

To see the increasing traffic

here on the blog, 

sales in our webshop 

and receive good 

feedback from lovely people like YOU

always brings us back on track! 

So thanks a lot, for following

 A/BARENESS-

It really means the world to us!

x Karoline & Anne-Marthe